Design Management Research Report Essay Example | Topics and Well Written Essays - 1000 words

Design Management Research Report - Essay Example Mostly we focused on qualitative and quantitative research on our client company, and conducted competitor analysis to get a better understanding of the client company and the industry. Furthermore, we adopted Psychographic research about the company’s value, color theory, and competitor analysis to get insight into the problems of current company’s logo and strategies. In addition, we carried out case studies to find out how other companies successfully approached similar projects and how they obtained the best results. Project overview- According to the 2010 annual report of Invest Toronto, the logo is â€Å"The fresh, modern and energetic branding that will serve and invest as well as the story teller for our vibrant city.† However, we found that the logo has heavily focused on visualizing the city of the company rather than express the company’s values or objectives. A logo for a brand represents and distinguishes itself from others as an image, and th e right corporate identification makes it easier for the company to achieve its business objectives. The right consumer experience with a corporate identity helps them to choose the company when it comes down to a decision. Therefore, setting up a clear and positive corporate identity especially for a company in its earliest stages of development, such as Invest Toronto is very important. To achieve this, the company requires a corporate identity that reflects its value, ethics, future and principles, and one that gives a strong positive visual experience of the company. Since among the company’s objectives and roles is attracting foreign companies to Invest Toronto, the logo should be understood by people from different cultures and give a positive image to them as well. We also conducted research on the client company, and found that there was lack of consistency in terms of brand identity. The use of different background logo colors in different social media might confuse viewers and alleviate planting of a clear visual representation of company to its audiences. Thus, when creating a corporate identity, there should be a strong, clear branding system and marketing strategies that expose the company to the public more. Description of the client company Invest Toronto is the primary business, sales and marketing corporation for the City of Toronto and was organized by Toronto City Council in September 2008, Invest Toronto's initial Directors Board was confirmed by Toronto City Council on February 24, 2009. There are fifteen board of directors since the company is at the starting stages it has about thirty employees are under Renato Discenza the CEO and President of Invest Toronto. The city is the sole shareholder of Invest Toronto and the former has set up the business objectives for the company, which corresponded to its interests. Precedents/ case studies 1British Columbia Lottery Corporation: The rebranding of the British Columbia Lottery Corporati on in 2011 was one of the most recent successful rebranding measures similar to the rebranding of Invest Toronto, since British Colombia Lottery Corporation is closely connected to Provincial Government of British Colombia since its establishment. Considering the requirement of understanding gambling industry, the advertising agency, Cossette, had to look into the Government, media, and public review to fulfill the

The Role of Women and Their Development in South Africa Essay

The Role of Women and Their Development in South Africa - Essay Example As the discussion stresses women's contribution to South Africa economic and political arena are increasingly being recognized, but more opportunities are needed for women to fully develop and demonstrate their full potential in this male dominated society. There are still many obstacles women have to overcome before substantial progress can be made on their behalf. In this paper we are going to test a hypothesis that in order for the women of South Africa to develop and take on a more hands on approach toward their future and their country's future they must demand and be given the right and opportunities afforded their male counterparts.This essay discusses that since the dawn of 20th century women of South Africa have been really active in the political and economic life of the country. They were active participants in different kinds of organizations including liberation movements which highlighted their importance in South Africa development. Trade union movements and their stri kes were the road to politicize women.  From 1920s women started to organize, by 1930s women trade unionists led the opposition. With the development of economy in the 1930s and 1940s women became urbanized which gave them power to organize other women and black industrial workers. Though their efforts were crippled by the legislation, they still led illegal strikes.  The union movement served the ground for women to arise as political leaders.